Ask only the questions that change the price
When to use this
Start here, either in a brand-new project or on an existing site you already built.
A short, finishable set of inputs — no result yet.
The prompt
Add an instant estimate page to this site for [YOUR BUSINESS AND WHAT YOU PRICE, e.g. a residential cleaning company pricing regular cleans]. The page asks only the things that genuinely change my price: [YOUR 3-5 PRICING FACTORS, e.g. home size, service type, frequency, and optional extras]. Use dropdowns, number steppers and simple choices — as little typing as possible. Keep it to one screen on a phone where you can, and if it must be longer, show progress so people can see how close they are to the end. Every question must earn its place: if the answer does not change the price, it does not belong here. Write a plain one-line explanation above the questions saying what the person is about to get: an estimate in a few seconds, and what happens after. Do not promise a final price. Do not calculate or display any price yet, and do not invent any rates — the pricing comes from me in the next step. It must work well on a phone with one thumb, because that is where most people will use it.
Check it worked
- Every question on the page is one that actually changes what you charge
- Answering the whole thing takes well under a minute on a phone
- Nothing asks for a name, phone or email yet
- No price is shown, and no rate has been invented anywhere in the build
- The explanation above the questions sets an honest expectation before anyone starts
You'll know it worked when:
A short questionnaire you could hand to a stranger, that they would finish without asking you what a question means.
Watch out for
The instinct is to ask everything you would ask on the phone. Resist it. Each additional question loses people, and most of what you ask on a call is for scheduling and reassurance, not for pricing — that conversation still happens, just after you have their details instead of before. If you cannot get below six questions, your pricing may genuinely be too situational for a calculator, and an honest "from" price with a short enquiry form will serve you better.