Build a giving page that gives people a reason
When to use this
Start here, on your existing site.
Tiers with meaning, your identity in place, no payment yet.
The prompt
Add a donation page to this site for [YOUR ORGANISATION]. Offer these giving tiers, and for each one say what it actually does: [YOUR TIERS AND WHAT EACH BUYS, e.g. 18 covers a week of meals for one family]. Also allow any other amount. Use only figures I give you. Do not invent, estimate or round what a gift buys — these are claims about my work and they have to be true. Offer one-time and monthly giving as a clear choice. [IF I WANT TO ENCOURAGE MONTHLY: preselect monthly and show what a monthly gift sustains, with one-time still one click away.] Show my registered identity where a donor will see it before giving: [LEGAL NAME, REGISTRATION OR CHARITY NUMBER, ADDRESS]. State honestly that payment processing fees apply, at roughly [YOUR PROVIDER'S RATE], and that no platform percentage is taken on top. [IF I WANT TO OFFER IT: let the donor add the processing fee to their gift, as an option that is off by default.] Do not write any claim about tax deductibility anywhere on this page. I will supply that wording after my own advisor has checked it. Keep the page calm and specific. No countdown pressure, no guilt, no stock photography of people in distress, and no images of beneficiaries I have not supplied with permission. Do not build payment yet.
Check it worked
- Every tier says what the gift does, in figures you supplied
- Any other amount can be given
- One-time and monthly are both clearly available
- Your registered identity appears before the giving decision
- Processing fees are stated honestly
- Nothing on the page claims tax deductibility
- No invented impact figures and no stock imagery of people
You'll know it worked when:
A giving page a board member could read line by line without asking where a number came from.
Watch out for
Do not let the AI produce impact figures. It will write "$50 provides clean water for a family for a year" with complete confidence and no knowledge of your costs, and an impact claim you cannot substantiate is the fastest way for a small organisation to lose the trust it runs on. Every number on this page should be one you could defend to a donor who asks.