Wix vs Base44 vs Lovable: Which Should You Build On?

For a new business site in 2026, we'd build on Base44, the AI-native builder Wix itself owns, rather than on classic Wix. Wix bought Base44 in June 2025 for about $80 million plus performance payments. By early May 2026, Wix said, Base44 had reached $150 million in annualized revenue. When a website company of Wix's size buys a newcomer instead of only adding AI to its own editor, that's a strong signal of where the industry is heading.

Wix hasn't stood still. In January 2026 it launched Wix Harmony, which combines AI generation with its drag-and-drop editor. If you want a classic website you design visually, and you're happy with Wix's ready-made apps for bookings or a store, Wix is still a solid, polished choice. If you want the site to do things that are specific to your business, such as custom quotes, client logins or internal tools, Base44 or Lovable will take you further. This guide explains the difference.

Key takeaways

• Wix owns Base44, and they're different products. Wix and Wix Harmony are visual website builders with AI help. Base44 is an AI-native app builder where you describe everything and the AI builds pages, data, logins and logic.
• Our pick for a new site: Base44, with Lovable as a strong alternative and v0 for people comfortable with code.
• Wix Harmony narrows the gap but doesn't close it. It brings AI generation into Wix's editor, but you're still working inside Wix's site and app model.
• Wix is still the better fit for some people. If you want to design visually and Wix's own apps (bookings, stores, events) cover what you need, it's a reasonable choice.
• Prices are similar. Base44 Starter is $16/month on annual billing; Wix's main business plans run about $17–39/month on annual billing in the US.

Wix, Wix Harmony, Base44 and Lovable at a glance

Base44 and Lovable prices verified October 6, 2026. Wix prices vary by country and billing period; check Wix's plans page for yours.

Why we'd build on Base44 rather than classic Wix

It's the bet Wix itself made. Wix's Q2 2026 materials described Base44 as one of the fastest-growing software platforms in history, and said it reached $100 million in annualized revenue about a year after it was founded. Wix also announced Base 1, a proprietary AI model for Base44. That level of investment tells you where Wix sees app creation going.

Describing beats dragging for business tools. A drag-and-drop editor is great for arranging a page. It's not how you build "a quote form that prices a bathroom renovation by size and finish, saves the request and emails me a summary." On Base44 that's one message, because the AI builds the form, the logic and the data together.

You're not limited to the app market. On Wix, what your site can do largely depends on which apps exist. On Base44, if you can describe it clearly, it can usually be built, sized to your actual business rather than to a generic app.

Same company behind it. For anyone worried about betting on a startup, Base44 has one of the largest website companies in the world behind it.

Where Wix still wins

• You want to design visually. If you enjoy placing every element yourself, Wix's editor (and Harmony's mix of AI and drag-and-drop) is built for that.
• Wix's apps already fit. If Wix Bookings or Wix Stores does exactly what you need, there's no reason to rebuild it.
• An all-in-one marketing suite. Wix bundles email marketing, SEO tools and a large template library in one dashboard.
• You already have a Wix site that works. Keep it until it holds you back.

If you're on Wix and thinking of moving

Base44 and Wix are separate products, so moving means rebuilding your site in Base44 (or Lovable), not flipping a switch:

1. List your pages and their addresses, and note which ones bring visitors.
2. Copy your real text and download your images. Don't let the AI write new content you'll forget to replace.
3. Rebuild with the prompt below. Rebuild Wix app features, such as bookings, as proper features of the new site.
4. Keep the same page addresses where you can, and test everything on the platform address first.
5. Move your domain last. If you bought it through Wix, you can usually keep it there and point it to the new site from Wix's domain settings, or transfer it to a registrar you control.

The move-from-Wix prompt

I'm moving my business website from Wix. Rebuild it using my real content below. Do not invent any text, services, prices, reviews or photos.

ABOUT THE BUSINESS:
[[WHAT YOU DO, WHERE, WHO FOR]]

PAGES TO REBUILD (keep these exact page addresses):
[[e.g. /, /services, /book-online, /about, /contact]]

CONTENT FOR EACH PAGE:
[[PASTE THE TEXT OF EACH PAGE, LABELLED BY ADDRESS]]

WIX FEATURES I USED (rebuild these as real features of this site):
[[e.g. Wix Bookings for 30-minute consultations, contact form, members area]]

WHAT I COULDN'T DO ON WIX AND WANT NOW:
[[e.g. a quote calculator, a client area to see their documents, a private list of all requests]]

DESIGN:
Keep my brand colours [[COLOURS]] and logo. Mobile-first and simple.

AFTER BUILDING:
List every page with its address, set a unique title and description on each, and tell me anything you could not rebuild.Copy prompt

Wix bet on Base44. We would too. Start from your profession's playbook on a free plan and see your first version, or compare the two AI builders in Base44 vs Lovable. You can build this.